Over the past few months, I’ve been contacted by a lot of people investigating home-based businesses. The common question I’ve been asked is, “Alyce, of all the home-based businesses out there, which one do you recommend the most?”
That’s a good question, and a really tough one to answer. Why? Because it seems like there are as many home-based businesses as there are stars in the sky.
But the question is an intriguing one, so I jumped right in and began looking at some of the newer, more popular businesses out there. It didn’t take me long to separate the wheat from the chaff based on one important criteria: The best home-based business, whether they rely on network marketing, party planning or some other business model, are all product-focused.
In other words, if you want to start a home-based business, in my opinion, you should team up with a company that offers a lineup of quality products that people actually use. I stress “lineup” because there are all sorts of MLMs and other direct-selling companies in which your success hinges on peddling a single product or two.
In a nutshell, I was drawn to five companies that offer a wide range of products that, based on reviews, people really seem to love. I still have some research to do before I rank them all, so be sure to check back later for my #1 recommendation.
First up: Younique.
Younique is an intriguing company based on an interesting fact I learned years ago: Women’s cosmetics was one of the very few industries that fared well during the Great Depression. The reason it didn’t suffer like so many other industries is that women literally wanted to put on a good face during such a difficult time. They put on makeup every day because they didn’t want to appear to others like they were struggling.
If an industry can weather an economic crisis like the Great Depression, that’s a very good sign. And let’s face it, gals: Our makeup takes up at least half of our bathroom drawer and counter space. I know mine does.
Based out of Lehi, Utah, Younique sells premium cosmetics and skin care lines that “encompass the best that science and nature have to offer.” Younique’s markets include Canada, Mexico, France, Italy, the UK, and Australia. With hundreds of products from mascara and eyeliners to lipsticks, masks, and moisturizers, it seems Younique has something for everyone.
Here’s what I really like about Younique’s makeup: There are a ton of stylish color palettes to choose from—and they launch new ones all the time. For a girl that can’t get enough cosmetics in her arsenal, this is very enticing. After just 10 minutes of browsing the company’s website, I found over $250 worth of products I wanted to try.
Younique utilizes a party plan model in which presenters sign up to sell the makeup through their very own, customized website. In other words, each woman gets to set up her own e-commerce business. And what really sets Younique apart from the competition is the fact that it relies on social media for virtually all of its sales.
Yeah, a presenter can host a traditional at-home party if she wants to, but why bother when you can reach a ton more women through a Younique Virtual Party? From a prospective customer standpoint, I like being able to simply click on a link and instantly join a party without having to leave my bedroom. Heaven knows how busy I am. (And let’s face it, ladies: We all love shopping in our PJs.)
And here’s something else I like: The company’s founder, Melanie Huscroft, is a wife, homemaker, and mom of four. Most of you reading this, like me, fall into the same category, and it’s always a good sign when the leader of a company can personally relate to you.
In short, Younique is a young, up-and-coming business that looks like a solid party-plan company where you can set your own hours, utilize your already-existing online social networks, and sell an array of products that today’s women can’t live without. On paper at least, that’s a winning combination.
I’d love to hear what the rest of you think of Younique. Share your experiences in the comments section below.
Founded: September 2012
CEO: Derek Maxfield
Corporate Office: 3400 Mayflower Avenue, Lehi, UT 84043