A girlfriend of mine is in the market for a new home, so a few months ago I spent a Saturday house shopping with her. At one of the homes on her interest list, we walked in the front door and all I could focus on is how wonderful it smelled—like the most delicious streusel cake in the world.
Turns out, that smell was coming from a Scentsy candle. I say candle, but it’s really just a square of scented wax that releases its fragrance as it melts.
Scentsy is another multi-level marketing company founded in Utah (there seem to be a lot of those; perhaps that’s a topic for another post) in 2003, but it is now headquartered in Meridian, Idaho. The company is a little different than most MLMs as it employs a direct-selling model, and a party-plan marketing model.